My involvement in OUTWORLD began several weeks before the event, covering the development and coordination of key elements across event communication, accreditation and on-site production.
Working closely with the production, I translated operational requirements into functional visual communication across digital and physical touchpoints. This included guest information, venue and arrival maps, wayfinding, cashless communication and large-scale signage, with the system extending from pre-event information to its final implementation throughout MMC Studios Cologne.
A dedicated system connected accreditation, visitor guidance and production requirements across the event.
The accreditation structure defined individual access levels for promoter, AAA, VIP, service and guest credentials, translating different production roles into clearly structured permissions. Alongside this, a modular wayfinding system guided visitors from arrival and ticket exchange through the venue, supported by maps, information graphics and large-scale directional signage produced for the event.
Next projects.
(2021-26©)
