I developed the visual identity for the Düsseldorf edition from the ground up, including the logo, key visual and a flexible design system built to work across the entire festival communication. The identity creates a consistent visual language while remaining adaptable to different artists, locations, formats and types of information.
The identity was translated into a complete cross platform campaign across digital and physical touchpoints. Social media assets were designed for 4:5, 9:16 and 16:9 formats, covering artist announcements, program communication, event information and promotional content alongside posters, flyers and further campaign materials. Beyond the individual assets, I developed the visual structure for the festival’s online communication and posting schedule, ensuring that information, announcements and campaign content remain consistent throughout the rollout.
The visual system extends beyond the campaign into the event itself. This includes the development of the festival timetable and a dedicated accreditation system for different access levels, translating the identity into functional tools used throughout the production.
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(2021-26©)
